What is this mysterious phrase we're always referencing? You're about to find out.
What it means: "BeverageLife" - A passion to find, drink, and share the best libations available while celebrating those that have produced or delivered the drinking experience.
Sometimes "the best" is a surprising bottle of wine for $20, or an espresso from a new roaster that gives a whole new meaning to the phrase "single origin." Whatever the drink, it's less about standards and more about experience - different, enchanting, melt-into-a-puddle-delicious - sometimes just the fact that your barista threw in an extra shot on the house, and it tasted that much better for it. However expressed, it's a lifestyle The LAB team is hooked on.
How to use it: "Our BeverageLife this week was on point!" or "Let's approach this new whiskey from a BeverageLife perspective." or "Just had to have another glass of that 2010 Pinot Noir. Ah, BeverageLife.". Give it a hashtag on social media = #BeverageLife, and connect with other beverage lovers.
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